DAXRM Help Center

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Local Rank Tracker

Adding & Setting Up Local Rank Tracker Managing Frequency Settings How Credits Work Local Rank Tracker Analysis

Adding & Setting Up Local Rank Tracker

1. Adding Local Rank Tracker to Your Account

To get started using the DAXRM Local Rank Tracker, you must first activate it within an Account. First click the Accounts icon in the sidebar. Select the appropriate Account from the list and click the Local Rank Tracker tab at the top.

Click on the + icon beneath Add Local Rank Tracking.

Search for the Google Business Profile (GBP) by adding a business name and clicking search. The GBP link will appear. Click on your Google Business Profile. This will take you to the Local Ranker Tracker dashboard.

2. Choosing Your Keywords

From the dashboard you can choose your keywords, set your local search grid, and the search frequency. Start by typing in your preferred keyword terms in the Keywords box.

3. Select Grid Size & Search Radius

Next, set the grid size and search radius. This will determine the area that you will be searching within.

Select the number of grid pins from the drop down and adjust the radius. The pins will appear on the map indicating precisely where the local searches for each keyword will take place.

4. Customize Your Search Grid

Once you’ve selected the grid size and radius you can customize the grid to remove any pins in areas you don't want to search. To remove a pin, simply click on it.

5. Set Your Search Frequency & Scan

You can also set the frequency with which you want to carry out local searches. The frequency is set to “manual” by default. You can schedule automatic searches by selecting from the drop down.

Once you’ve configured your local search parameters, you can save or save and scan to carry out the search.

Managing Frequency Settings

The frequency settings will determine exactly when your automated local searches will take place. To manage your search frequency settings go to Settings in the side bar and click on the Local Rank Tracker icon.

For weekly settings, select the day of the week from the drop-down. This means that a local rank scan will be performed each week on the chosen day. For twice monthly settings, you can select the days of the month you want the first and second search to take place on.

And for monthly searches, select the day of the day of the month from the drop-down.

How Credits Work

Your credits enable you to carry out local searches. Each pin represents one credit per keyword. For example, if you have 9 pins and 2 keywords, that works out to be 18 credits per scan.

Your available credits will be displayed on your Local Rank Tracker dashboard. Each month, when your subscription renews, your credit limit is reset to the default 100 credits, plus any additional credits you've purchased. You can purchase additional credits by going to Settings - Add Ons. Select your credits from the drop down and click Upgrade.

Local Rank Tracker Analysis

Once you’ve carried out a scan, you will be taken to the Local Rank Tracker analytics dashboard. In the Keyword Analysis tab you can see the average rank for your keywords across all pins. Next to that you can see the share of voice (SoV) and the ranking performance. A Good SoV indicates a rank of 1-3 in Google Maps, Average is 4-10, and Poor is 11-20.

In the Map Grid tab, you can see your pins with the local rank for the chosen keyword in each area. Click on a pin to open up the search results for that specific location. You will see a list of the 20 best performing competitors for that location.

To view search results for other keywords, select from the Keyword drop-down in the top left. Beneath the Keyword drop-down, you can see a list that includes your Google Business Profile listing, as well as listings for competitors in your chosen search area. You can click on a competitor’s listing to see how they are performing in your search locations. You can also filter this list by selecting from the drop-down menu in the list. In the Competitors tab you can compare your local rankings with those of your competitors. You can filter and compare by Average Rank, Share of Voice, and categories.