Google Ads Overview
GAds - Campaign Performance
GAds - Campaign Performance detail
GAds - Search Terms
![No Data](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="200" height="42"><rect fill-opacity="0"/></svg>)
July 1st, 2023 - July 31st, 2023
Impressions8414
Clicks553
CTR6.6%
Conversion59
Conversion Rate10.67%
Cost / Conversion$76.81
Cost$4,531.62
Avg CPC$8.19
Cost / Conversion$76.81
Share Imp.0.21
Lost Imp. by Rank0.37
Lost Imp. by Budget0.42
Demographics Device By ClicksDemographics Device By CostDemographics Device By ConversionsMobile devices with full browsers57
Clicks Vs Impressions19-Oct
Clicks: 0
Impressions: 0
19-Oct
Powered By DAXRM1 of 4
July 1st, 2023 - July 31st, 2023Campaigns| Campaign | Budget | Campaign Type | Impressions | Clicks | Avg CPC | Cost | Conversion | Cost / Conversion |
|---|---|---|---|---|---|---|---|---|
| SN | Pest Control | $200.00 | Search | 8,414 | 553 | $8.19 | $4,531.62 | 59 | $76.81 |
1-1 / 1
Ad Groups| # | Ad Group | Campaign | Impressions | Clicks | Avg CPC | Cost | Conversion | Cost / Conversion |
|---|---|---|---|---|---|---|---|---|
| 1 | Possum Pest Control | SN | Pest Control | 486 | 31 | $8.45 | $261.81 | 3 | $87.27 |
| 2 | Generic Brand Campaign | SN | Pest Control | 5,346 | 309 | $8.17 | $2,525.93 | 38 | $66.47 |
| 3 | Rodent | SN | Pest Control | 208 | 14 | $10.32 | $144.46 | 2.5 | $57.78 |
| 4 | Bees & Wasp | SN | Pest Control | 654 | 41 | $9.40 | $385.23 | 2 | $192.62 |
| 5 | Spider | SN | Pest Control | 142 | 10 | $7.68 | $76.78 | 1 | $76.78 |
| 6 | Bed Bugs & Flea Control | SN | Pest Control | 876 | 87 | $7.65 | $665.95 | 7.5 | $88.79 |
| 7 | Ant | SN | Pest Control | 624 | 53 | $7.96 | $421.75 | 4 | $105.44 |
| 8 | Cockroach | SN | Pest Control | 78 | 8 | $6.21 | $49.71 | 1 | $49.71 |
1-8 / 8
Powered By DAXRM2 of 4
July 1st, 2023 - July 31st, 2023Weekly Performance By Click Type| # | Week | Click Type | Impressions | Clicks | Avg. CPC |
|---|---|---|---|---|---|
| 1 | Jul 01, 2024 to Jul 07, 2024 (Week 27) | CALLS | 417 | 4 | $7.88 |
| 2 | Jul 01, 2024 to Jul 07, 2024 (Week 27) | SITELINKS | 1,046 | 29 | $8.04 |
| 3 | Jul 01, 2024 to Jul 07, 2024 (Week 27) | GET_DIRECTIONS | 18 | 0 | $0.00 |
| 4 | Jul 01, 2024 to Jul 07, 2024 (Week 27) | LOCATION_EXPANSION | 535 | 16 | $6.86 |
| 5 | Jul 08, 2024 to Jul 14, 2024 (Week 28) | URL_CLICKS | 2,259 | 101 | $5.63 |
| 6 | Jul 08, 2024 to Jul 14, 2024 (Week 28) | CALLS | 460 | 4 | $5.83 |
| 7 | Jul 08, 2024 to Jul 14, 2024 (Week 28) | SITELINKS | 1,012 | 41 | $6.15 |
| 8 | Jul 08, 2024 to Jul 14, 2024 (Week 28) | GET_DIRECTIONS | 1 | 0 | $0.00 |
| 9 | Jul 08, 2024 to Jul 14, 2024 (Week 28) | LOCATION_EXPANSION | 562 | 16 | $5.19 |
| 10 | Jul 15, 2024 to Jul 21, 2024 (Week 29) | URL_CLICKS | 1,377 | 67 | $9.95 |
1-10 / 23
Citywide Performance| # | City | Impressions | Clicks | All Conversions | Conv. rate |
|---|---|---|---|---|---|
| 1 | Melbourne | 2,445 | 162 | 11 | 6.79% |
| 2 | Knox City | 17 | 0 | 0 | 0.00% |
| 3 | Greater Dandenong City | 4 | 1 | 0 | 0.00% |
| 4 | Moonee Valley City | 3 | 0 | 0 | 0.00% |
| 5 | Manningham City | 54 | 5 | 0 | 0.00% |
| 6 | City of Whittlesea | 10 | 0 | 0 | 0.00% |
| 7 | Melbourne City | 173 | 13 | 1 | 7.69% |
| 8 | Whitehorse City | 5 | 0 | 0 | 0.00% |
| 9 | Casey City | 10 | 1 | 1 | 100.00% |
| 10 | Hobsons Bay City | 8 | 2 | 0 | 0.00% |
1-10 / 182
Powered By DAXRM3 of 4
July 1st, 2023 - July 31st, 2023Keywords Search Terms| # | Search Term | Campaign > Ad Group | Match Type | Clicks | Impressions | Avg CPC | Cost | Conversion | Cost / Conversion |
|---|---|---|---|---|---|---|---|---|---|
| 1 | bed bugs | SN | Pest Control > Bed Bugs & Flea Control | Near Exact | 20 | 261 | $7.67 | $153.43 | 2 | $76.72 |
| 2 | strata pest control | SN | Pest Control > Generic Brand Campaign | Near Phrase | 18 | 60 | $4.68 | $84.29 | 2 | $42.15 |
| 3 | pest control melbourne | SN | Pest Control > Generic Brand Campaign | Exact | 17 | 308 | $7.80 | $132.59 | 1 | $132.59 |
| 4 | pest control | SN | Pest Control > Generic Brand Campaign | Exact | 16 | 330 | $6.67 | $106.77 | 2 | $53.38 |
| 5 | pest control werribee | SN | Pest Control > Generic Brand Campaign | Near Phrase | 9 | 32 | $10.69 | $96.20 | 1 | $96.20 |
| 6 | pest control near me | SN | Pest Control > Generic Brand Campaign | Exact | 8 | 193 | $6.16 | $49.29 | 1 | $49.29 |
| 7 | possum removal | SN | Pest Control > Possum Pest Control | Exact | 7 | 184 | $6.71 | $46.96 | 0 | $0.00 |
| 8 | snake catcher melbourne | SN | Pest Control > Generic Brand Campaign | Near Phrase | 6 | 12 | $5.66 | $33.98 | 0 | $0.00 |
| 9 | fleas in house | SN | Pest Control > Bed Bugs & Flea Control | Near Exact | 6 | 18 | $6.15 | $36.91 | 0 | $0.00 |
| 10 | ant rid | SN | Pest Control > Ant | Near Exact | 6 | 72 | $7.22 | $43.33 | 0 | $0.00 |
| 11 | bee removal near me | SN | Pest Control > Bees & Wasp | Exact | 5 | 34 | $7.10 | $35.49 | 1 | $35.49 |
| 12 | bee removal | SN | Pest Control > Bees & Wasp | Exact | 4 | 34 | $6.51 | $26.06 | 0 | $0.00 |
| 13 | ant infestation in house | SN | Pest Control > Ant | Near Exact | 4 | 13 | $5.65 | $22.61 | 0 | $0.00 |
| 14 | ants in house | SN | Pest Control > Ant | Near Exact | 4 | 26 | $6.48 | $25.92 | 0 | $0.00 |
| 15 | possum relocation | SN | Pest Control > Possum Pest Control | Near Exact | 3 | 5 | $7.56 | $22.69 | 0 | $0.00 |
1-15 / 1741
Powered By DAXRM4 of 4